by Anne Kimbol
CASUAL FRIDAY
has lost its heart and soul. The
basic idea was to allow people to be comfortable and thus more efficient at
work. Last week, however, Wall Street and the Gap paired up to show how far
from that idea we have come.
When the New York Stock Exchange suspended its dress code, the national news
linked the story with the Gap's new clothing line because the traders wore Gap
clothes on that momentous day. By providing clothes for the traders, the Gap
took advantage of a great advertising opportunity and treated the traders like
little kids being told what to wear to school. Representatives from the Gap had
gone around beforehand and distributed khakis and shirts as if the financial
minds behind the most powerful stock exchange in the world could not dress
themselves in the morning.
Not only was the event a strictly commercial activity run in a rigid fashion,
but many of the brokers felt uncomfortable about it. They have had a dress code
since the late 1700s. The crisp suit and tie look of the New York Stock
Exchange is part of its image. By eliminating that, even for one day, some felt
that the entire operation was undermined.
For me, this was the final straw. Americans need to take a deep breath and
learn to relax again. When Casual Friday becomes the target of rigid
regulations, and people feel pressure to conform to its rules, something has
gone incredibly wrong. Casual Friday is not; it's a requirement.
Even Rice is not safe from this Clothes Gestapo. It seemed that the entire
campus was wearing Tuck Fexas shirts last week. There was a rule imposed from
up high that seniors should not wear class rings until Tuesday's Ring Night
celebration.
The fashion police need to take a break. There are more important issues in the
business world than what people wear, and I know problems at Rice which should
concern the Student Association more than what shirt people wear to a game.
Get over it. That's my suggestion. Wear what you want while you can, whether
that means slipping on your class ring a few days early or putting on a suit or
dress on a Friday. Get done what needs to be done. If you have extra time to
worry about clothing, look at your own closet. Let everyone else deal with
theirs.
This item appeared in the Opinion section of the October 3, 1997 issue.
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