Steve Gordon trudges through watery mud meandering through hummocks of
grass at the west edge of Eugene, Oregon. Songbirds twitter in the leaves
of native Oregon ash and a ring-necked pheasant honks. To the northwest, a
freight train rumbles, and white smoke billows from a lumber mill. Beyond
a field blooming blue with camas lilies, traffic hums on asphalt.
Gordon walks part of a 13,000-acre remnant of western Oregon prairie that
covered perhaps 360,000 acres when settlers arrived in the mid-1800s. The
settlers turned most of the Willamette River Valley, of which this prarie
is part, into farmland. During the next 150 years, the farmland gave way
to industries, businesses and homes in Eugene, which became Oregon's
second-largest urban area. Then in 1987, federal regulations gave the west
fringe of the city a new identity: wetlands.
"That surprised a lot of people," says Gordon, a land-use
planner for the Lane Council of Governments, a public ageney that provides
planning services for the county. "We had the impression 'wetlands'
meant swamps and bogs. Everybody knew West Eugene was gooey with
bootsucking mud in winter. But it dries rock hard in summer. We were slow
to realize we had significant wetlands."
The federal action, which meant that the West Eugene area had to be
protected, came while then-Governor Neil Goldschmidt was in Japan
marketing the land for industrial development. With the announcement,
property owners feared their investment was suddenly worthless. City
officials imagined potential jobs and tax money vanishing. Tempers were on
edge, to say the least.
The city handed the mess to Gordon, a gentle man with a graying beard and
a gift for listening. Over the next several years, he worked patiently,
with a wide variety of groups and individuals to engineer a plan that both
protects the environment and provides for economic development.
The West Eugene wetlands plan, which The Nature Conservancy helped craft,
has won the support of corporate leaders, government officials and
conservationists. It earned Gordon a 1992 National Wetlands award, an
honor jointly sponsored by the EnvironmentaI Law Institute and the U. S.
Environmental Protection Agency (EPA). And, perhaps best of all, it has become
a model for other communities facing wetlands challenges.
"We ended up with government, environmentalists, landowners and
businesses all supporting the plan," says Robert Moulton, an attorney
who represents a number of wetlands property owners and a member of the
Eugene Chamber of Commerce, "and it's because we were all brought
into the educational process."
THE WETLANDS ISSUE in Eugene first came to a head at Spectra Physics, a
bar-code scanner manufacturer that, with 500 employees, is one of the
largest firms in the city.
The company came to West Eugene in 1980, constructing a one-story wood
building on 12 of 32 acres it had purchased. Five years later the firm
filled another eight acres and added a two-story manufacturing unit.
In late 1987 Spectra Physics applied for a permit to fill its remaining
acreage and erect a third building. Facility manager Chuck Missar
remembers: "A city official called and said, "Chuck, I need lo
talk to you." That's always a bad-news phrase. He told me wetlands
had been discovered on our property in a n environmental assessment.
"'Wetlands?!,' I said. I had been a member of The Nature Conservancy
for 25 years and I thought I knew what wetlands were. You know, a tidal
slough. But I was naive."
Not only did federal wetland regulators deny the permit, the U.S. Army
Corps of Engineers said that Spectra Physics had filled the first 20 acres
without authorization.
Says Missar: "We had jumped through all the hoops. We weren't trying
to slime anybody. lt's just that nobody locally was aware of the federal
land-use planning requirement. The process wasn in place and there was no
precedent."
Missar, a string-bean guy with an easy, warm smile, continues: "At
that point we could fight and make some lawyers rich, or we could say,
'OK, we don't agree, but we'll try to resolve the issues.'"
The EPA agreed to hold Spectra Physics' fill permit application until the
company "mitigated"--bought additional acreage in the same
Amazon Creek watershed and did whatever was necessary to make it a
functioning wetland .
Over several years, Spectra Physics rehabilitated about 30 acres of wetlands near its plant. "We had consultants three layers
deep," Missar jokes. They moved 15,000 cubic feet of fill in a rye
grass field and created a winter pond. They burned and plowed invasive
reed canary grass, then planted the native tufted hairgrass. They hired a
nursery to grow other native plants.
Spectra Physics spent about $900,000 on the project (about half of which
has been reimbursed by city and state governments), all on the chance that
government regulators would approve the work and grant the fill permit.
But other developers were less willing to take the risk. As Missar says,
"no one wanted to get arrows in their backs."
WHILE CHUCK MISSAR was busy learning more than he thought it was possible
to know about wetlands, the city hired Steve Gordon to lead them out of
the quagmire.
The veteran planner had to come up with something that would prevent the
loss of wetlands, improve water quality, control stormwater, protect rare
species, provide a stable development environment for business, help
educate the public and allow for recreation. And it had to make business
expansion a lot easier than it bad been for Spectra Physics.
First Gordon put together a team of engineers, planners and financial
experts from several city and county departments and from The Nature
Conservancy, which manages about 350 acres of the West Eugene Wetlands as
the Willow Creek Natural Area. Under Gordon, who believes hard work should
be leavened with humor, the group became known as "The
Wetheads."
Gordon calls the process "25 percent science and 75 percent human
interaction." Indeed, the key was citizen involvement, including
contacting the 125 property owners who held from 1 to 200 acres in the
area. Says Eugene wetlands coordinator Deborah Evans: "In looking at
other models, things disintegrated into winners and losers. Because of
that, we rejected the idea of a task force or a citizen advisory committee
and instead involved as many citizens as possible."
Between 1988 and 1991, the "Wetheads" led field trips to the
wetlands, spoke to civic groups and school and university classes about
wetlands issues, mailed information to property holders, and held eight
public workshops. Thev also met individually with property owners and others wanting to ask
questions or express concerns.
The workshops drew as many as 150 people, and many property owners
attended them all. The atmosphere was dominated by a sense of
frustration--until early 1990.
"In that workshop we finally had an official wetlands inventory and
maps," Gordon recalls. "Some people were relieved to find they
didn't own wetlands after all. Others realized their land did fit the
definition and that they had a common problem that was caused by changes
in state and federal regulations, not by local folks. They started to
understand we'd all have to work together."
As the public--especially property owners--found they could take officials
at their word, the atmosphere mellowed. "All sides compromised, and
those compromises make sense," says Deborah Evans. "They meet
state and federal wetlands law and they return certainty to
development."
THE NATURE CONSERVANCY played an important role in the process. Gordon
says. "The Conservancy is very good at negotiating with private
property owners. They brought that tool box to the planning group. They're
scientifically sound and interested in the broader ecosystem. And then
they brought in Ed Alverson as staff in Eugene, so we had day-to-day
contact with the Conservancy."
The Conservancy had set the tone for wetlands protection a decade earlier
when it leased its first acreage in the southeast corner of the West
Eugene wetlands. The organization had identified the site as the best
remaining piece of the Willamette Valley wet prairie--an important habitat
for rare species that has been reduced to less than 1 percent of its
original size.
Ed Alverson was hired in 1991 as Willamette Valley stewardship ecologist
for the Conservancy. He also serves as a wetlands consultant to the city,
and his shared salary is a good example of the cooperative spirit that
developed as the Wetheads proceeded.
That's just how Catherine Macdonald likes it. She's the Conservancy's
director of stewardship for Oregon. "Protecting biological diversity
in an urban setting can involve complex land-use and engineering issues
" she says. " By forming a partnership with the city of Eugene,
we can take advantage of each other's expertise and resources.
Alverson fords the east fork of Willow Creek, the only stream in the
Amazon Creek drainage that hasn't been channeled for flood control. He
heads for several acres where the endangered desert parsley is
flourishing. This open area also fosters the endangered Fender's blue
butterfly. On the west fork of the creek he checks a beaver dam, looking
for the rare western pond turtle. These wetlands contain five other rare
endemic species, such as the Willamette Valley daisy, Kincaid's lupine and
the shaggy horkelia.
"Our philosophy has always been to seek a win-win solution,"
Alverson says. "The wetlands plan is a reincarnation of that on a
bigger scale."
The Conservancy now owns 200 acres in West Eugene outright, and is
negotiating to purchase 150 acres it manages under leases. The
Conservancy's dream has been to connect its acreage to other pieces of
wetlands through a greenway running north to Fern Ridge Lake. With the
West Eugene wetlands plan, that dream could well come true in the next two
decades.
THE WETLANDS PLAN balances ecology with industry, protecting the most
ecologically valuable areas while allowing development on the less
important ones, says Steve Gordon. It calls for recreation and educational
opportunity, with waterways, trails and an interpretive center where
citizens can learn about wetlands.
Central to both preservation and enhancement of the wetlands and to
economic development is a "mitigation bank." In effect, this
allows developers to pay for the kind of work Spectra Physics did on its
own and hand off all the details of land acquisition and rehabilitation to
the local or federal government. In addition. a streamlined permit
application will reduce the papenwork wait from months to weeks.
Federal agencies, including the Bonneville Power Administration and the
U.S. Bureau of Land Management (BLM), will help implement the plan. The
BLM has already purchased 18 acres of West Eugene wetlands and has offers
pending on 200 more. Ultimately, the BLM will own about 1,000 acres in the
area as a public trust.
Daniel Bowman, BLM wetlands project manager, points to Danebo Pond, not
far from his office. in the heart of the wetlands. "In 1967 this was
a barrow pit. It filled in, and now there's beaver in it, and great blue
herons. Mother Nature is taking it back. This makes me think that
mitigation can work."
He gestures to an expanse of grassland once used for trap-shooting but
otherwise undisturbed. "This 75 acres is possibly the largest native
grassland in the Willamette Valley. In these wetlands we're dealing with a
habitat that is in much shorter supply than old-growth forest."
Wetlands acquisition, rehabilitation and maintenance will cost an
estimated $16.4 million over the next 20 years. Oregon Senator Mark
Hatfield, Representative Peter DeFazio and former Representative Les
AuCoin helped appropriate $3 million in federal funds to the BLM. Other
sources of funding include the state and city governments, the mitigation
bank and private nonprofit organizations such as The Nature
Conservancy.
STEVE GORDON envisions a future in which business and industry coexist
with nature, where businesses will locate in West Eugene because of the
wetlands--not in spite of them. Employees could spend their lunch hours
canoeing or bicycling, strolling among wildflowers or watching waterfowl.
He even sees businesses using an image of environmental sensitivity to
attract customers.
To Gordon the future is bright for both ecology and economy. Others agree.
Says Clayton Walker, a developer in Eugeane for 20 years and president of
the West Eugene Community Association: "In the late 1980s we didn't
know what to do and couldn't get any direction. I've supported the West
Eugene wetlands plan because it has the goal of providing certainty for
the future. It's a good approach. Now it's starting to look like there
will be a demand for industrial development again. Most of us involved are
now cautiously optimistic."
The plan itself can be used in other communities dealing with wetlands
management. The federal Environmental Protection Agency, which funded
about 40 percent of the cost of planning, had that in mind from the start.
They knew that many cities--16 in Oregon alone--are facing wetlands issues
as they grow.
"We were looking for a community we could use as a model," says
William Riley, EPA regional wetlands program manager in the Northwest.
"The plan had to be good for wetlands and also good for the communitv
in terms of predictable growth: We got Steve Gordon's leadership and drive
and a community that took a problem and turned it into an
opportunity."
The EPA has allocated $100,000 to help other communities adapt the West
Eugene wetlands planning process to their own wetlands issues. Officials
from at least 25 cities have expressed interest and Gordon already has
made more than a dozen presentations at national and regional planners'
conferences.
CHUCK MISSAR STRIDES along Amazon channel, grasses waving halfway up his
long legs. He's five minutes from his office, on the 30 acres Spectra
Physics bought to rehabilitate. Pink, blue and white flags locate
reintroduced native plants. Missar surveys stream bank and field, alert
for red fox, pointing to a spot where a pair of Canada geese nest. A
kestrel falcon soars above.
"I wish we hadn't had to do this," he says. "We have
enough challenges making scanners at a profit without becoming wetlands
experts. But we did get what we wanted, our permit. The city retained us
as a reasonably happy business and got a first-class wetland
reconstruction that will be a standard.
"Normally this situation would have all the elements of a battle,
but there's been a lot of effort to communicate. People feel listened
to," Missar says. Steve Gordon's style, openness and grace under
pressure make a lot of it work."
Gordon is humble about his role and his accomplishments, "It's not
just me, you know," he says. "We have a wonderful community of
active citizens, local elected officials and public agency staff, a
supportive Congressional delegation, and state and federal agencies who
wanted us to be a good example.
"Most of all," he adds, "moving forward depends on trust
and communication among environmentalists and developers. That's the
magic."
SALLY-JO BOWMAN is a freelance journalist who divides her time between
Oregon and her native state of Hawaii.